Technology and Data
Bachelor’s in Artificial Intelligence and Data Analytics
A pathway connecting programming, statistics, data management and machine learning to frame problems and develop responsible, testable analytical solutions.
Business Administration
Doctorate in Business Administration
دكتوراه إدارة الأعمال
Programme overview
An advanced research pathway focused on an original business and management question and a rigorous study that makes an identifiable contribution to knowledge or practice.
This pathway moves from applying management knowledge to critically examining and extending it through independent, systematic research. It begins with the problem, gap and theoretical framework, followed by research design, ethics, data collection and analysis. The final work is a thesis explaining an original contribution, its limitations and implications for practice.
Who is this programme for?
- Those interested in advanced management, strategy and organisational behaviour research.
- Practitioners wishing to investigate an organisational challenge through advanced research.
- Learners seeking to develop scholarly writing, critical analysis and a contribution to knowledge.
Programme objectives
- Develop the ability to identify a research gap with scholarly or practical value.
- Build a research design consistent with the question and theoretical assumptions.
- Deepen critical analysis and the synthesis of literature and data.
- Establish integrity, independence, documentation and reflexivity in research.
- Formulate an original contribution and explain its limits and implications for practice.
Learning outcomes
- Formulate a coherent research problem, gap, objectives and questions.
- Produce a critical literature review leading to a justified theoretical framework.
- Defend a research design and analytical approach suited to the question.
- Conduct research attentive to ethical approvals and participant and data protection.
- Analyse findings and critically assess alternatives and the limits of interpretation and generalisation.
- Write a thesis and explain its original contribution and relationship with knowledge and practice.
- Discuss research decisions and findings through documented scholarly argument.
Programme modules
01Frontiers of Business and Management Knowledge
Explore theoretical and management debates that can motivate a valuable research problem.
Key topics
- Strategy, institutions and organisational behaviour
- Transformation, innovation and contemporary work
- Problem, gap and potential contribution
Learning outcomes
- Frame an initial problem connecting a management context with a defined scholarly debate.
02Research Philosophy and Methodological Design
Examine the assumptions connecting question, theory, evidence and inference.
Key topics
- Epistemological and ontological assumptions
- Inference, theory building and testing
- Question, methodology and design coherence
Learning outcomes
- Justify a research position and design while critically examining methodological alternatives.
03Critical Literature Review and Theoretical Framework
Organise, appraise and synthesise literature into an argument that goes beyond summary.
Key topics
- Search strategies and source selection
- Critical appraisal and conceptual synthesis
- Conceptual modelling and question development
Learning outcomes
- Produce a documented critical review justifying the gap and theoretical framework.
04Advanced Quantitative Methods
Assess measurement, sampling and quantitative analysis in relation to the question and data.
Key topics
- Measurement design, validity and reliability
- Sampling and study design
- Modelling, assumption checks and inference limits
Learning outcomes
- Justify a quantitative analysis strategy and assess measurement quality and result limitations.
05Qualitative and Mixed Methods
Investigate meaning and context through transparent, in-depth collection and analysis.
Key topics
- Interviews, observation and case study
- Coding, thematic analysis and reflexivity
- Integration of quantitative and qualitative evidence
Learning outcomes
- Design qualitative or mixed analysis with traceability, coherence and explicit interpretive limits.
06Research Ethics and Implementation Planning
Prepare research that protects participants, preserves data integrity and supports researcher independence.
Key topics
- Informed consent and privacy
- Role conflicts and organisational research risks
- Data management, approvals and work planning
Learning outcomes
- Prepare a research protocol and data plan addressing risks and required approvals.
07Analysis, Contribution and Implications for Practice
Synthesise findings, connect them with theory and assess contribution, alternatives and potential impact.
Key topics
- Interpretation and rival explanations
- Theoretical and practical contribution
- Limitations, transferability and recommendations
Learning outcomes
- Develop an evidence-based argument for the contribution with clear boundaries of applicability.
08Thesis, Scholarly Writing and Defence
Construct a coherent thesis and present a scholarly argument with a traceable research process.
Key topics
- Thesis structure, referencing and editing
- Presenting the contribution and responding to critique
- Defence, revisions and responsible dissemination
Learning outcomes
- Present a thesis and defend its decisions, contribution and limitations under the final requirements.
Assessment
- Research proposal
- Dissertation or thesis
- Oral defence
Career opportunities
- Advanced business and management research and analysis
- Strategic and organisational development, depending on experience
- Research-informed consulting
- Academic and research roles subject to institutional and qualification recognition requirements
Frequently asked questions
How does a thesis differ from an applied master’s capstone?
A thesis requires a clear case for an original contribution, an in-depth critical review, a justified research design and defensible analysis. An applied capstone may focus on solving a defined problem using existing knowledge without assuming the same research contribution.
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