Technology and Data
Bachelor’s in Artificial Intelligence and Data Analytics
A pathway connecting programming, statistics, data management and machine learning to frame problems and develop responsible, testable analytical solutions.
Business Administration
Master’s in Business Administration
ماجستير إدارة الأعمال
Programme overview
An advanced pathway integrating strategy, finance, leadership and analytics to assess complex management problems and formulate evidence-based decisions and recommendations.
This pathway examines management decisions across organisational functions. It connects competitive analysis, finance, customers, operations and people, with attention to change, innovation and sustainability. Research methods support evidence appraisal and the design of a final project.
Who is this programme for?
- Professionals seeking deeper understanding of business functions and strategic decisions.
- Those interested in leading teams, initiatives and organisational development.
- Learners wishing to investigate a management problem through structured analysis and research.
Programme objectives
- Develop strategic analysis integrating financial, human and operational perspectives.
- Strengthen decision making under uncertainty and competing stakeholder interests.
- Build capability to lead change and innovation responsibly.
- Develop research skills for appraising evidence and formulating justified recommendations.
Learning outcomes
- Assess an organisation’s position and formulate comparable strategic options.
- Critically assess financial and operational assumptions and their interdependencies.
- Design a change initiative considering culture, capabilities and stakeholders.
- Evaluate quantitative and qualitative evidence and its limits in decision making.
- Prepare a research or applied project proposal with a clear problem and method.
- Present coherent management recommendations with implementation and evaluation plans.
Programme modules
01Strategy and Competitive Advantage
Evaluate organisational value creation in changing, interconnected environments.
Key topics
- Industry analysis and organisational capabilities
- Strategic choices and business models
- Implementation and performance measurement
Learning outcomes
- Formulate a strategic recommendation balancing feasibility, risk and impact.
02Economics and Finance for Management Decisions
Integrate market reasoning, resource allocation and financial analysis into decisions.
Key topics
- Managerial economics and market structures
- Investment appraisal and financing sources
- Scenarios and uncertainty
Learning outcomes
- Evaluate investment and financing alternatives with sensitivity analysis.
03Strategic Marketing and Customer Value
Formulate market decisions based on research, customer journeys and value.
Key topics
- Customer insight and market segmentation
- Positioning and brand management
- Channels and marketing return measurement
Learning outcomes
- Develop a coherent market strategy with measures and testable assumptions.
04Leadership, Change and People Management
Critically assess leadership approaches and design interventions attentive to behaviour, culture and capabilities.
Key topics
- Leadership, power and sensemaking
- Change, culture and communication
- Capabilities, development and accountability
Learning outcomes
- Design a change initiative based on diagnosis with clear roles and progress indicators.
05Operations, Digital Transformation and Innovation
Connect process design, technology and innovation with measurable value.
Key topics
- Process improvement and value chains
- Digital transformation opportunity appraisal
- Innovation management and experimentation
Learning outcomes
- Prepare a transformation proposal defining the problem, value, cost, risk and adoption needs.
06Governance, Ethics and Sustainability
Assess decisions through accountability, stakeholder interests and long-term impact.
Key topics
- Governance and oversight structures
- Ethical dilemmas and conflicts of interest
- Risk, sustainability and responsibility
Learning outcomes
- Critically examine a management decision and propose accountability and impact measures.
07Management Research Methods and Evidence Analysis
Define an investigable question and select suitable collection and analysis methods.
Key topics
- Literature review and question development
- Quantitative, qualitative and mixed methods
- Research ethics and evidence quality
Learning outcomes
- Prepare a proposal justifying method, sampling and analysis while addressing ethical risks.
08Management Dissertation or Applied Capstone
A final component connecting a management problem with evidence, method and recommendations.
Key topics
- Scope and research or application planning
- Critical analysis and synthesis
- Reporting the contribution and limitations
Learning outcomes
- Complete coherent final work distinguishing evidence-supported findings from assumptions.
Assessment
- Assignments
- Projects
- Research proposal
- Research or final project
Career opportunities
- Management and business development, depending on prior experience
- Strategic planning and business analysis
- Change, project and transformation management
- Consulting and entrepreneurship, depending on capability and experience
Frequently asked questions
How does it differ from undergraduate business study?
Undergraduate study builds foundations and connections between functions. This master’s pathway emphasises critical analysis, strategic integration, evidence appraisal and complex decisions, with a final research or applied component.
Other programmes you may like
Business Administration
Bachelor’s in Business Management and Organisational Leadership
A pathway connecting core business functions with leadership, planning, communication and decision making through organisational challenges.
Accounting and Finance
Bachelor’s in Accounting and Financial Management
A pathway integrating accounting, financial reporting, planning, analysis and risk management to support decisions grounded in reliable financial information.
Take Your Next Step with ASAS Excellence College
Choose the programme that matches your ambitions, and talk to our admissions team for the information you need before starting your application.