Technology and Data
Bachelor’s in Artificial Intelligence and Data Analytics
A pathway connecting programming, statistics, data management and machine learning to frame problems and develop responsible, testable analytical solutions.
Design and Communication
Bachelor’s in Graphic Design and Visual Communication
بكالوريوس التصميم الغرافيكي والاتصال البصري
Programme overview
A pathway combining design thinking, visual practice, research and audience understanding to create clear, purposeful messages, identities and visual experiences.
This pathway approaches design as communication that begins with the problem, audience and context and develops through research, experimentation and critique. It covers composition, colour, typography, identity, digital media and information design. Accessibility and the rights attached to visual assets are integral, while a capstone and portfolio demonstrate thinking, decisions and development as well as the quality of final work.
Who is this programme for?
- Learners interested in visual practice, communication and creative problem solving.
- Those seeking to develop a portfolio in design, identity and digital media.
- Learners interested in connecting creativity with audiences and organisational objectives.
Programme objectives
- Build a strong visual foundation in composition, colour and typography.
- Develop a design process from research through testing and refinement.
- Connect visual messages with audiences, context and media requirements.
- Develop critique, documentation and responsible creative practice.
Learning outcomes
- Analyse a design brief and define the problem, audience and success criteria.
- Develop visual solutions with coherent composition, typography and colour.
- Develop an identity system and apply it across media.
- Prepare production files suitable for print or digital publication.
- Evaluate design for clarity, accessibility and contextual suitability.
- Present a portfolio documenting research, experimentation, decisions and outcomes.
Programme modules
01Design Foundations and Visual Language
Develop understanding of visual relationships that structure a message and guide attention.
Key topics
- Composition, balance and hierarchy
- Colour theory and contrast
- Form, space and rhythm
Learning outcomes
- Create a composition that meets a communication objective and justify the choices.
02Design Research and Thinking
Translate audience needs and a problem into a brief and testable ideas.
Key topics
- Audience and context analysis
- Ideation and prototyping
- Critique, testing and iteration
Learning outcomes
- Prepare a brief and develop alternatives using research and feedback.
03Typography and Editorial Design
Create clear reading hierarchies through type, grids and relationships between text and image.
Key topics
- Arabic and Latin typography
- Grids and editorial layout
- Readability and print production
Learning outcomes
- Design a coherent editorial piece that meets readability and production needs.
04Visual Identity and Brand Communication
Translate a brand’s values and audience into an applicable, documented visual system.
Key topics
- Research, positioning and personality
- Logo, colour and typography
- Identity guidelines and applications
Learning outcomes
- Develop an identity and usage guide balancing consistency and flexibility across applications.
05Imagery, Illustration and Digital Production
Use imagery, illustration and digital production to communicate meaning responsibly.
Key topics
- Vector and raster workflows
- Image construction and non-destructive editing
- Asset rights and source attribution
Learning outcomes
- Produce original or licensed visual assets with documented sources and publication-ready files.
06Digital Design and User Experience
Design interfaces and interactions around user needs and context.
Key topics
- Information architecture and user flows
- Interactive prototypes and design systems
- Accessibility and usability testing
Learning outcomes
- Build an interactive prototype and evaluate its clarity and usability.
07Information Design and Motion
Explain information and messages through static or moving visual narratives suited to the medium.
Key topics
- Infographics and data explanation
- Storyboarding and motion principles
- Pacing, sound and publication requirements
Learning outcomes
- Produce a visual explanation that preserves accuracy and uses motion where appropriate.
08Creative Capstone and Portfolio
Develop an integrated response to a design brief and present it within a reflective portfolio.
Key topics
- Research and concept development
- Production, testing and revision
- Case study and professional presentation
Learning outcomes
- Present a project and portfolio explaining the process, results and response to critique.
Assessment
- Assignments
- Projects
- Research or final project
Career opportunities
- Graphic and editorial design
- Visual identity and brand communication
- Digital and interface design
- Information and visual content design
Frequently asked questions
Is the focus on software or design thinking?
The pathway combines visual foundations, research, experimentation and production skills. Software supports the idea and turns it into clear visual work.
How does a portfolio differ from a collection of final images?
A portfolio presents the problem, audience, research, alternatives, decisions and revisions alongside the result. It explains reasoning and the ability to respond to critique as well as final appearance.
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Choose the programme that matches your ambitions, and talk to our admissions team for the information you need before starting your application.